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How King of Mortadella delivers its brand with every parcel
Giuseppe Alessio is the founder of King of Mortadella, an e-commerce selling only premium mortadella, produced and packaged in Emilia-Romagna. Having grown up in his parents' grocery shop, Giuseppe left the physical store to focus entirely on selling online, integrating Sendcloud from day one.
CHALLENGE
Delivering fresh, on time, every time
As a small business, shipping is a delicate process that involves many people, and any problem creates more work for the whole team. Delivering on time is essential, and keeping demanding customers informed about their orders can become a nightmare.
SOLUTION
Multi-carrier shipping and branded tracking
Sendcloud let King of Mortadella connect its store to multiple carriers, adding delivery options across Italy where coverage varies from area to area. And with branded Track & Trace, customer service keeps every customer updated, in the brand's own playful style.
RESULTS
A brand that comes through in every message
For King of Mortadella, communicating in its own voice is everything. Branded tracking across every channel lets the brand's playful, genuine personality reach customers at every step, in Italy and across Europe.
A brand with a personality
Giuseppe wanted every message to customers to sound like the brand, not like a system.
Giuseppe Alessio
Founder, King of Mortadella
"I built a brand on my personality, and I want to convey that in every communication with customers, on every channel."
Delivering fresh, on time
Late delivery is not an option for a food product, and keeping customers informed used to be the hard part.
Giuseppe Alessio
Founder, King of Mortadella
“Delivering our products on time, with no delay, is essential and it is always a worry. So is keeping customers well informed about their orders, which can turn into a nightmare.”
A lighter support load
Track & Trace updates customers automatically, in the brand’s own style.
Giuseppe Alessio
Founder, King of Mortadella
“Customer service has definitely benefited from Track & Trace. It is a flawless service: we keep the customer updated on their order, in the style we prefer.”
A small team, a delicate process
With few people, one shipping problem creates work for everyone.
Giuseppe Alessio
Founder, King of Mortadella
“As a small business, shipping is a delicate process that involves a lot of people, and any problem can block things and create more work for the whole team.”
More than selling mortadella, King of Mortadella wants to export Made in Italy and build something of value for its region.
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