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Fashion from Florence: the success story of Maes & Hills
Maes & Hills grew out of owner Joris Siemer's love of Italy: the land of fashion, design and art, and home to Florence, the world capital of leather. In August 2017 he opened a webshop for Italian leather bags, wallets and belts, aimed at people who care about exclusivity, passion and style. The Netherlands, Belgium and Germany are home markets, with France next.
CHALLENGE
Manual work, and a constant eye on costs
Maes & Hills sells into four countries from a single webshop, so growth quickly becomes a question of process. Joris names four challenges: ranking well in Google, setting up the Adwords campaigns properly, keeping a constant focus on cost control, and getting processes to run smoothly.
Shipping sat right in the middle of that last one. Every order had to be handled quickly, every parcel needed a label and a track & trace code, and customers in each market expected the carrier they already knew. Doing that by hand does not scale, and buying speed with higher shipping costs was not an option for a young webshop watching every euro.
SOLUTION
A complete solution for an efficient shipping process
Sendcloud has been part of the shop from the start. The Magento 2 integration means labels are created the moment orders come in, and the customer receives an automatic track & trace code straight away. The label goes on the box and the order is ready to go.
Returns run through the returns portal, where customers create their own return label instead of opening a support ticket. Carrier choice is handled in the same platform, so each home market gets the carrier its customers expect, and the status of every parcel stays visible in one overview.
RESULTS
Five minutes per parcel, and a key link in the chain
Processing time per parcel is now five minutes at most. The automated set-up works quickly, efficiently and at a cost Maes & Hills is happy with, which was the point of the exercise.
Joris calls Sendcloud an important link in the shipping process, and rates the support behind it just as highly: questions go in through a ticket system and get picked up properly when something does go wrong. With shipping no longer holding anything up, the attention can go to the French site, more brands and building the name.
A complete shipping solution
One platform covers the whole shipping process for the webshop.
Joris Siemer
Owner, Maes & Hills
"Sendcloud offers a complete solution for an efficient shipping process."
Fast, efficient, cost-saving
The automated webshop solution cut both time and cost per order.
Joris Siemer
Owner, Maes & Hills
"The automated solution for webshops works fast, efficiently and cost-effectively."
A key link in the process
Shipping is no longer the part of the operation that holds things up.
Joris Siemer
Owner, Maes & Hills
"Sendcloud is an incredibly important link in our shipping process."
Support that gets it
Good customer service is a must for any business, and it is part of why the setup works.
Joris Siemer
Owner, Maes & Hills
"Good customer service is a must for any company, and Sendcloud has understood this well!"
Next up: a French site, more brands, and more attention on building the name through social media.
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